Former Tiger Speaks to Student-Athletes

Leonard Armato Speaks to Pacific Student-Athletes

On November 20th, all Pacific student-athletes and sport management/business marketing students were invited to a special presentation featuring former UOP men’s basketball player, Leonard Armato.

Armato is a leader in developing, positioning, and building “high growth” brands converging sports, entertainment, marketing, and technology.

He is the founder and CEO of Management Plus Enterprises (MPE) Former CMO of Skechers , CEO of the AVP Pro Beach VB Tour; and the CEO of S&P, a creative, innovations agency.

One of the first in the sports industry to skillfully transform celebrity into “brand,” Armato masterminded the development and launch of Shaquille O’Neal’s brand, as well as the “Golden Boy” brand for Oscar De La Hoya and Golden Boy Promotions.

To view a highlight video of the event, please click here.

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